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Facebook Ad Specs, Size, and Placement Guide

Nearly everyone is on Facebook. The social media platform continues to attract all types of users – part of their daily source for content.

With such a large audience available for your ads, it’s important to adhere to the most updated Facebook ad specs for the best placement. By doing so, you ensure that your calls-to-action is effective, whether your ad appears in a Reels, as an image, or anywhere else within the Facebook ecosystem.

Boost Your Facebook Ads with Full Moon

With ideal Facebook ad sizes and specs in hand, it’s time to light up those campaigns.

Amplify your Facebook Ads paid efforts with Full Moon’s Facebook Ad experts.

From lead generation campaigns to customer acquisition, high performance Facebook Ads is within reach.

Facebook Feed Image Ads

  • Minimum resolution: 1080x1080px
  • Recommended ratio: 1.91:1 to 1:1
  • Minimum Width: 600 pixels
  • Minimum Height: 600 pixels
  • Maximum file size: 30MB
  • Recommended image formats: JPG, PNG

Text Limitations:

  • Primary Text: 125 characters
  • Headline: 27 characters

Facebook Feed Video Ads

  • Minimum resolution: 1080Ă—1080 pixels
  • Recommended ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
  • Minimum width: 120 pixels
  • Minimum height: 120 pixels
  • Maximum file size: 4GB
  • Video length: 1 second to 241 minutes
  • Recommended video formats: MP4, MOV or GIF
  • Video captions are recommended.
  • Video sound is recommended.

Text Limitations:

  • Primary Text: 125 characters
  • Headline: 27 characters

Facebook Carousel Image Ads

  • Minimum resolution: 1080Ă—1080 pixels
  • Recommended ratio:1:1
  • Maximum file size: 30MB
  • Recommended image formats: JPG, PNG
  • Number of Carousel cards: 2 to 10

Facebook Carousel ad character limits

  • Text: 125 characters
  • Headline: 32 characters
  • Landing page URL required

Facebook Carousel Video Ads

  • Minimum resolution: 1080Ă—1080 pixels
  • Recommended ratio: 1:1
  • Maximum file size: 4GB
  • Recommended image formats: MP4, MPV, GIF
  • Video length: 1 second to 240 minutes

Facebook Carousel ad character limits

  • Text: 125 characters
  • Headline: 32 characters
  • Landing page URL required

Facebook in-stream video ads are different from regular feed ads as they only last 5 to 15 seconds. The quick, digestible videos are perfect for brands trying to catch the attention of users with quick video ads.

Facebook Carousel Image Ads

  • Minimum resolution: 1080Ă—1080 pixels.
  • Recommended ratio: 16:9 or 1:1
  • Maximum file size: 4GB
  • Video length (Desktop): 5 second to 15 seconds
  • Video length (Mobile): 5 seconds to 10 seconds
  • Recommended video formats: MP4, MOV or GIF
  • Video captions are recommended.
  • Video sound is recommended.

Facebook Collection ads offer a visually immersive way to showcase products directly within the ad itself. Although this format is exclusive to Facebook Feeds, it allows brands to feature a cover image or video alongside multiple product listings. When users engage with the ad by clicking, they are taken to a full-screen Instant Experience (previously known as Canvas). This interactive, scrollable display creates a mobile-friendly environment where users can explore and learn more about the brand.

Facebook Collection image and Video Ads

  • Minimum resolution: 1080Ă—1080 pixels
  • Recommended ratio: 1:1
  • Image maximum file size: 30MB
  • Video maximum file size: 4GB
  • Recommended image format: JPG, PNG
  • Recommended video format: MP4, MOV, GIF
  • Collections ads can show off your products in different ways, including Instant Storefront, Instant Lookbook and Instant Customer Acquisition.

Facebook Collection ad character limits

  • Text: 125 characters
  • Headline: 40 characters

Facebook Stories Image Ads

  • Recommended resolution: 1080Ă—1080 pixels
  • Recommended ratio: 1:1
  • Maximum file size: 30MB
  • Recommended image formats: JPG and PNG


Facebook Stories character limits 

  • Primary text: 125 characters
  • Headline: 40 characters
  •  

Facebook Stories Video Ads

  • Minimum resolution: 1080Ă—1080 pixels
  • Recommended ratio: 9:16
  • Minimum width: 500 pixels
  • Max file size: 4GB
  • Video length: 1 second to 2 minutes
  • Recommended video formats: MP4, MPV and GIF
  • Frame rate: 30fps


Facebook Stories character limits

  • Primary text: 125 characters
  • Headline: 40 characters

Facebook Stories Image Ads

  • Recommended resolution: 1080Ă—1080 pixels
  • Recommended ratio: 1:1
  • Maximum file size: 30MB
  • Recommended image formats: JPG and PNG


Marketplace ad character limits

  • Text: 125 characters
  • Headline: 25 characters
  • Link description: 30 characters

Conquer Facebook Placements by Understanding Ad Specs

Facebook offers vast potential for brands, but standing out amid fierce competition and managing ad spend can be challenging. By aligning creative elements effectively, brands can develop compelling ads that drive meaningful results and meet performance goals.

Reach out to us, and we’ll assist you in activating and managing your campaign for Facebook advertising.

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