Ugly sweaters, cool toys, and gift baskets are not the only thing that sell like hot cakes for the Christmas shopping season. Auto parts fly off the shelves too — at least it can if you have a plan in place to sell online. Shopping for auto parts, but not from Santa’s workshop Auto parts […]
The automotive industry is getting more competitive. Both manufacturers and retailers are realizing the massive opportunity to reach it’s customers where they spend most of their time — online. Did you know? 84% use Google Search, 90% use sites on the Google Display Network, and 79% are on Facebook? That’s a whole lot of reach! […]
The promise of automation is plastered everywhere on software websites. It is being sold as the solution to take businesses to their next level. I often imagine this scenario… My clients are off to vacation on a tropical island, with copious amounts of margaritas, dipping their feet in the sand, and watch the sales roll […]
It happens like clockwork every year. It’s as sure as the sun rise and sun sets. Just like sure things in life – tax & death. With solid Black Friday / Cyber Monday eCommerce strategies from experienced marketers at Fullmoon Digital, you’re already steps ahead in the game. To say your brand and business don’t […]
Your brand must acquire new customers consistently. Right? Customer acquisition is every brand’s priority. I hope so. But in order to get new customers, you must first reach people who are unfamiliar with your service or products; your new sources for customer acquisition. And that means thinking beyond your email list and your brand traffic. […]
Forecasting your eCommerce traffic and sales is something many businesses and brands must do “Give me six hours to chop down a tree, and I will spend the first four sharpening the axe” –Abraham Lincoln. I created this eCommerce forecasting spreadsheet when I was managing a team of digital marketers managing campaigns for 35+ retail […]
eCommerce Transformation Can Sustain and Scale Your Business According to Statista, global eCommerce sales are expected to increase 246% by 2021, from 1.3 trillion in 2014 to 4.5 trillion in 2021. 2021 is only 3 years away and this momentum is not showing any signs of slowing down. We’re living in a very exciting time where technology […]
