Man at computer successfully nurturing his email leads

Why You Should Never Neglect Lead Nurturing Emails 

These days email marketing campaigns are widely used for lead nurturing. It may sound like an industry buzzword, but rest assured, nurturing leads is a vital part of a successful digital strategy. Everyone wants to generate traffic, build trust with their audience, and convert their leads into new customers. How to achieve this is always the bigger question.

thank-you emails

Why Thank-You Emails are the Gold Mine of Email Marketing 

Newsletters, digests, dedicated sends, behavior-driven emails, lead nurturing emails, and more are all options depending on your business’s goals and needs. Each have their purposes, yet many marketers overlook a particular type of email that tends to get a lot of traction— the transactional thank-you emails.   You heard that right: Transactional emails are one of the most […]

What Is Email Marketing & How Does It Work? 

Did you know that email marketing is the most profitable and cost-effective direct marketing channel, generating an average return on investment of $36 for every $1 spent . That’s a higher return than any channel you can imagine — as long as you don’t buy into the hype of those 100X ROI social posts by “influencers.” Moving […]

10 Basic Reasons Why Email Automation Workflows Are Crucial to Win

What is Email Automation? Email automation allows you to send the right emails at the right times, making communication with potential customers more effective. You have the ability to provide tailored experiences for customers based on the data about their purchases and behaviors. Automated emails may include order confirmations, shipping confirmations, abandoned cart notifications, welcome […]

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