Sales is all about bringing qualified leads across the finish line. If you’re ready to discover how to convert hot leads through marketing, keep reading!

Sales is all about bringing qualified leads across the finish line. If you’re ready to discover how to convert hot leads through marketing, keep reading!

These days email marketing campaigns are widely used for lead nurturing. It may sound like an industry buzzword, but rest assured, nurturing leads is a vital part of a successful digital strategy. Everyone wants to generate traffic, build trust with their audience, and convert their leads into new customers. How to achieve this is always the bigger question.

This 2022 email marketing statistics report will give you better insight into how your emails should be performing relative to others in your industry, and what you can do to improve those metrics. Whether you’re wondering if your click-through rates (CTR) are too low or your unsubscribe rate is too high, you’ll find the answer here in this report.

An effective email marketing strategy requires expertise, hard work, a willingness to learn, and dedication. Sometimes, it can be challenging for a busy professional, entrepreneur, or small business CEO to find the time necessary to run a successful email campaign. That is where a Full Moon Digital Marketing comes into the picture. A full-service email […]

Newsletters, digests, dedicated sends, behavior-driven emails, lead nurturing emails, and more are all options depending on your business’s goals and needs. Each have their purposes, yet many marketers overlook a particular type of email that tends to get a lot of traction— the transactional thank-you emails. You heard that right: Transactional emails are one of the most […]
Did you know that email marketing is the most profitable and cost-effective direct marketing channel, generating an average return on investment of $36 for every $1 spent . That’s a higher return than any channel you can imagine — as long as you don’t buy into the hype of those 100X ROI social posts by “influencers.” Moving […]

What is Email Automation? Email automation allows you to send the right emails at the right times, making communication with potential customers more effective. You have the ability to provide tailored experiences for customers based on the data about their purchases and behaviors. Automated emails may include order confirmations, shipping confirmations, abandoned cart notifications, welcome […]