Navigating the world of social media can be tricky whether it be for yourself or if you are managing a business. With all of the things you can do on social it might be hard to decipher what is right and what is wrong. For a change, we’re not going to focus on the tactics, […]
The U.S. is the second largest automotive market in the world, according to Statista. Even though the auto parts marketplace is dominated by major players both offline and online, smaller to medium automotive business can still thrive with the right internet marketing strategies. In this article, we’ve put together ideas on how to effectively compete […]
For me, one thing matters most. It goes beyond how much advertising budget you have, or what story you have to tell — whether you are an entrepreneur, engineer, or marketer — no matter what you do, you need a blueprint for guidance. The principles is not going to change. The methods, illustrations, and presentations […]
Pickup trucks are gas guzzlers. Perhaps. Thanks to fuel efficiency technology improvements, pickup trucks like the Ford F-150 or the Chevy Silverado 1500 are getting reasonably good mileage off the lot these days. Truck ownership has expanded to the masses beyond it’s rural applications. That means, the addressable market for truck owners is growing. In […]
I wrote about PPC mistakes every pay-per-click marketer should avoid recently – 12 important ones to be exact. But in this article, I’ll share with you the 5 common ppc mistakes pros make that may seem obvious to even the novice ppc marketer. From my years of experience in PPC management, everyone make mistakes along […]
Mass targeting is dead. That’s a bold statement, nonetheless true. Grouping audiences with a broad definition no longer works. It is ineffective to show your content and messaging if nobody can relate to it. Instead, ask yourself what value you can bring to your customers. It’s not about your business — and until you can […]
Writing ad copy for auto parts is different, more complex than many industries. The number of SKUs and combinations by year, make, and model can give any ad copy writer a migraine. From my experience, automotive PPC ad copy tend to be generic; for whatever reason — but my hunch is because it takes less […]
There is growing discussions within the auto parts retail community about decreasing Return On Investment (ROI) of digital marketing channels. Not all online marketing campaigns are inefficient. But many are unprofitable, depending on how campaigns are managed. Every marketing channel have it’s unique level of reach, performance, measurements, and tactics. Believe it or not, many […]
Just like other advertising platforms, your Facebook advertising campaign goals can be designed to reach, engage, and convert. Every goal’s success is measured with specific primary metrics. As a result, the objective you choose will determine what optimization and bidding options you have throughout your campaign setup. Facebook is smart. The system is will equip […]
Auto parts PPC management is unique and significantly different than selling jeans, handbags, or shoes online. With fashion and apparel, you have variants of size and color. If you already know the shoe design you want, all you have to do is pick your size and you are done. When it comes to ppc management […]
The promise of automation is plastered everywhere on software websites. It is being sold as the solution to take businesses to their next level. I often imagine this scenario… My clients are off to vacation on a tropical island, with copious amounts of margaritas, dipping their feet in the sand, and watch the sales roll […]
