Companies in nearly any industry can drive growth by taking advantage of tools like Google Ads and pay-per-click, or PPC, digital marketing to get their name out there and convert consumers. Because you don’t pay unless the target customer actually clicks on your ad, there is a high level of control over growing your customer […]
7 Reasons Marketing Is Important For Small Business Without marketing, even a product like the iPhone would never reach the hands of customers. While your small business might not be Apple, there’s no denying that marketing for small businesses is essential for letting the world, and your customers, know that your brand, your product, or […]
Should Small Businesses Look to Outsource Their Marketing? As if big-business competitors, personnel issues, ever-present paperwork, COVID fallout, and supply chain deficiencies weren’t enough for small business owners to deal with, the pressing need for digital marketing that connects with customers is looming on the horizon for the small business owner of today. If you […]
Ever since the COVID-19 pandemic hit and lockdowns became the “new normal,” many companies and organizations quickly moved to accommodate their employees who weren’t let go so business could continue from remote locations. Note that we’re saying “accommodate”, not “adjust” or “relocate”. Surprisingly enough, over the past year, more and more companies and organizations are […]
Did you know that the aftermarket auto parts ecommerce industry is booming? With an average growth of 5% a year over the past 5 years (8% growth from October 2019 to October 2020), and projected to be $290 billion in size worldwide in 2021, it really is taking off. The question is what’s driving this […]
