The truth is a tough pill to swallow. When it comes to our business, we pretend everything’s fine to our peers, other business owners, and friends. You appear calm and collected on the surface, but we’re unsure of the future of our business. You create the public perception that business is booming, when in reality, […]
Anyone who’s starting their own business understands and can appreciate how difficult things can get — financially, physically, mentally, and spiritually. Let’s face it, start up life is a pain in the ass. I’m not going to sugarcoat how difficult it is to run a start up, especially unfunded. If you are thinking about starting […]
We can blame age, stress, too much work, too little sleep for constantly being tired. But that may not necessarily be true. To the entrepreneurs, hustlers who grind, a busy lifestyle is par for the course. Bad habits like sleeping less start to develop. I usually go to bed by 1 a.m. or 2 a.m., […]
So many of us are stuck in a rut. We do the same things every day/week/year and eventually become robotic. We wake up, go to work, come home, sleep…then we rinse and repeat that 5 days a week. This is because we’re creatures of habits. Learning to do something fulfilling is simple once you discover […]
Many of us often focus on the negative aspects of life. We are bitter about losing our jobs, holding grudges towards someone who hurt us, not forgiving a friend who betrayed our trust. So much so that positivity loses its place in our hearts. There is so much things we could always do better and have better […]
We tell ourselves that we have to hustle and grind and give it all we’ve got. Doing more than others will help us win the game. Pushing our limits will produce amazing results. Our work days can be long and demanding. But we don’t care, because we are marathon runners, not sprinters. I read and […]
A friend says he’s going take things easy for a while – because life is at a crossroads and his job is a constant source of stress. His idea of such decision is puzzling. Problems, unless tackled with tenacity head-on will not disappear on its own. We all know someone in our office or social […]
We keep looking for the missing link As humans, we try to find the missing link, whatever that is to each one of us. As humans, we often feel there’s something more to life than just work and paying bills. And you’ll be right. There is. But that missing link is different for everyone. […]
According to the Bureau of Labor Statistics, the average American work almost 7 hours a day. That’s not exactly a full 8-hour day — but one hour lunches could account for the missing hour. Traditionally, most employers expect a 9-to-5 work schedule. It’s the norm. But you may be surprised that many companies are […]
Pay-per-click (PPC) mistakes to avoid While PPC is refreshingly simple, it’s a double-edged sword. Because of it’s easy-to-implement nature, it is also easy for you to make mistakes that could cost a lot of money. I have seen businesses waste thousands of dollars on PPC because they didn’t completely know what they were doing. Launching […]
The need for law firm marketing is growing exponentially. The importance of lead conversion for law firms has never been greater. And closing more high value clients is paramount to the growth of law firms. Every lawyer knows what it’s like to pursue a prospect and then have that live lead go dead. It’s the […]
Law firm marketing requires you to pay close attention to your campaign performance and lead generation costs. Many attorneys are unable to compete in search advertising because of the increasing costs it take to compete for the same clients. On the other hand, you cannot ignore online advertising to reach new and valuable clients at […]
Local independent businesses struggle with Facebook marketing primarily because they lack an effective strategy. When I talk to local businesses, there are two common things they tell me. I’m a small business owner and have no one to run my Facebook ads. OR I’ve tried Facebook ads before and it didn’t work for me. These […]
Life’s a bitch and you’re not alone There’s not a single person I’ve met who can say their life is a breeze. Yet we like to think we’re the only ones who, somehow, have been hand-selected by the universe to go through trials and tribulations. As humans, we are not only selfish in glory, but […]
