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Holdout Master Engine

v24: Map Labels | Integrated Glossary

MDE ⓘ--
Inc. Lift % ⓘ--
Inc. Revenue ⓘ--
iROAS (Spend) ⓘ--
Risk Stake ⓘ--
Power ⓘ--
12%
5%
4 Wks
95%
Reliability Analysis SNR: 0.00

Abbreviation Definition List

MDE: Min. Detectable Effect. The "noise floor" the test must exceed.
iROAS: Incremental Return on Ad Spend. (Inc. Rev / Spend).
SNR: Signal-to-Noise Ratio. Ratio of Lift to MDE (Target > 1.4).
AOV: Average Order Value. Total Revenue / Total Orders.
CPA: Cost Per Acquisition. Total Spend / Total New Customers.
Risk Stake: Potential media waste if results are a False Positive.

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CarBahn

"I never anticipated numbers like these in the first 60 days, and never imagined Full Moon would be this bad*ss"

Zach Burgeson
CMO, CarBahn

Banks Power

"Full Moon’s expertise and partnership in our paid media, SEO, and CRO have been key to our success."

Zach Burgeson
CMO, CarBahn

Fever-Tree

"Full Moon is instrumental to the Fever-Tree partnership and success in the US domestic market."

Amanda Stein
VP, Fever-Tree

Seatrees

"I would recommend them to anyone looking for an agency."

Alena Riggs
Digital Manager, Seatrees
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