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Pinterest Ad Specs, Size, and Placement Guide

Pinterest advertising has occupied a unique spot in the industry. With over 450 million monthly active users, Pinterest is the go-to place for people who want to discover new products and ideas.

Boost Your Pinterest Ads with Full Moon

With ideal Pinterest ad sizes and specs in hand, it’s time to light up those campaigns.

Amplify your Pinterest Ads paid efforts with Full Moon’s Instagram Ad experts.

From lead generation campaigns to customer acquisition, high performance Pinterest Ads is within reach.

Pinterest Image Ads

  • File type: PNG or JPEG
  • Max file size: 20 MB.
  • Recommended Aspect ratio: 2:3 aspect ratio, or 1000 x 1500 pixels. Pins with an aspect ratio greater than 2:3 might get cut off in people’s feeds.
  • Title: Enter up to 100 characters. Depending on the device, the first 40 characters may show in people’s feeds.
  • Description: Enter up to 500 characters. Descriptions do not appear when viewing the Pin in the home feed or search feed. 

Pinterest Video Ads

  • File type: .mp4, .mov or .m4v
  • Encoding: H.264 or H.265
  • Max file size: Up to 2GB.
  • Video length: Minimum 4 seconds, maximum 15 minutes.
  • Recommended Aspect ratio: Shorter than 1:2 (width:height), taller than 1.91:1. We recommend making your videos square (1:1) or vertical (2:3 or 9:16).
  • Title: Enter up to 100 characters. Depending on the device, the first 40 characters may show in people’s feeds.
  • Description: Enter up to 500 characters. Descriptions do not appear when viewing the Pin in the home feed or search feed. 

Pinterest Video Ads

  • File type: .mp4, .mov or .m4v
  • Encoding: H.264 or H.265
  • Max file size: Up to 2GB.
  • Video length: Minimum 4 seconds, maximum 15 minutes.
  • Recommended Aspect ratio: Square (1:1) or widescreen (16:9). Note that max. width videos can’t exceed the height of a 1:1 aspect ratio.
  • Title: Enter up to 100 characters. Depending on the device, the first 40 characters may show in people’s feeds.
  • Description: Enter up to 500 characters. Descriptions do not appear when viewing the Pin in the home feed or search feed. 

Pinterest Carousel Ads

  • File type: PNG or JPEG
  • Max file size: 32MG per image.
  • Creative quantity: 2-5 images per carousel.
  • Recommended Aspect ratio: 1:1 or 2:3
  • Title: Enter up to 100 characters. Depending on the device, the first 40 characters may show in people’s feeds.
  • Description: Enter up to 500 characters. Descriptions do not appear when viewing the Pin in the home feed or search feed. 

Pinterest Collection Ads

  • File type: PNG or JPEG
  • Max file size: 10 MB.
  • Creative quantity: Must have 1 hero creative. A minimum of 3 secondary creatives is recommended. Maximum of 24 secondary creatives.
  • Recommended Aspect ratio: The hero creative must have either a 1:1 or 2:3 aspect ratio and can differ from the aspect ratios of the secondary creatives. All secondary creatives must have the same aspect ratio-either 1:1 (square) or 2:3 (vertical). We recommend making your secondary creatives with a 1:1 ratio to best control how they appear in people’s feeds. If the creative is not 1:1, the cropping will occur at the center of the image.
  • Title: Enter up to 100 characters. Depending on the device, the first 40 characters may show in people’s feeds.
  • Description: Enter up to 500 characters. Descriptions do not appear when viewing the Pin in the home feed or search feed. 

In case you want to use a video hero creative, follow these specs:

  • File type: .mp4, .mov or .m4v
  • Encoding: H.264 or H.265
  • Max file size: Up to 2GB.
  • Video length: Minimum 4 seconds, maximum 15 minutes.
  • Recommended Aspect ratio: Shorter than 1:2 (width:height), taller than 1.91:1. We recommend making your videos square (1:1) or vertical (2:3 or 9:16).

Instagram Feed Image Ads

  • Minimum resolution: 1080×1080 pixels
  • Recommended ratio: 1:1
  • Minimum width: 500 pixels
  • Minimum aspect ratio: 400×500
  • Maximum aspect ratio: 191×100
  • Maximum file size: 30MB
  • Recommended image formats: JPG, PNG

Instagram Feed image ads character limits

  • Primary text: 125 characters
  • Headline: 40 characters
  • Maximum number of hashtags: 30

Conquer Pinterest Ad Placements by Understanding Ad Specs

If you’re just starting with Pinterest advertising or finding that your current efforts aren’t hitting the mark, our experienced team is ready to help. From developing impactful creative strategies to managing paid media campaigns, we’ll ensure you get the results you’re aiming for.

Reach out to us, and we’ll assist you in activating and managing your campaign for Pinterest advertising.

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