The Ultimate List of 3’s of Marketing

Every marketer knows about the standard 3 Ps or 3 Ms or 3 Ws of marketing. Hundreds of articles have been written about the 3s, and hundreds of thousands of people have attended seminars to listen to their marketing idols impart wisdom on these 3s.

But there are more than just P, M, and W.

Every letter has it’s own weight in our world of marketing.

This was my attempt to explore the alphabets…

Let’s dive in.

Let me know what you think.

As

  1. Aim
  2. Act
  3. Assess

Bs

  1. Branding
  2. Benchmark
  3. Balance

Cs

  1. Company
  2. Customer
  3. Competition

Ds

  1. Development
  2. Delivery
  3. Data

Es

  1. Engage
  2. Education
  3. Excite

Fs

  1. Future
  2. Focus
  3. Fundamentals

Gs

  1. Gratitude
  2. Gentleness
  3. Giving

Hs

  1. Be the Hero
  2. Become the Hub
  3. Be Helpful
 Is

  1. Integration
  2. Innovation
  3. Intelligence

Js

  1. J
  2. J
  3. J

Ks

  1. Knowledge
  2. Kindness
  3. Kindred

Ls

  1. Listening
  2. Loyalty
  3. Language

Ms

  1. Market
  2. Message
  3. Medium

Ns

  1. Nimble
  2. Nurture
  3. Narrative

Os

  1. Organization
  2. Output
  3. Optimize

Ps

  1. Price
  2. Place
  3. Promotion
 Qs

  1. Quality
  2. Quantity
  3. Questions

Rs

  1. Reach
  2. Repetition
  3. Relevance

Ss

  1. Searchable
  2. Shareable
  3. Snackable

Ts

  1. Targeting
  2. Timing
  3. Touchpoints

Us

  1. Usefulness
  2. Urgency
  3. Uniqueness

Vs

  1. Volume
  2. Variety
  3. Velocity

Ws

  1. What
  2. Why
  3. Where

Xs (open to suggestions…)

  1. X
  2. X
  3. X

Ys

  1. Yahoo! (paying my respects to my ex-employer)
  2. Year Over Year
  3. Yield

Zs (not in our lifetime)

  1. Zzzz
  2. Zzzzzz
  3. Zzzzzzzz

Over the next month, I will be writing about each of these groups of letters and how I see it affecting how we do marketing and how we can be the better version of us.

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AUTHOR

Derek Chew

Derek is obsessed with the art & science of digital marketing, brand storytelling, and ecommerce technology. He spent over 20+ years in the trenches managing teams and brands in fashion, luxury, hospitality, ecommerce, manufacturing, and entertainment.
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