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Fever Tree USA Increased Brand Reach and Video Ad Engagement Across Search and Social Platforms with Full Moon.

400%

Uplift in audience reach of target audience segments

305%

Increased video views 

245%

Lift in brand engagement across social media

Fever-Tree

Learn how top trending mixer brand Fever -Tree worked with Full Moon to become the number one best-selling mixer year after year.

About Fever-Tree

Beyond just selling mixers, Fever-Tree positions itself as a lifestyle and cocktail culture brand. They share cocktail recipes, highlight bars and bartenders, and celebrate being voted “Best-selling AND Top-trending mixer” for 11 consecutive years by Drinks International. Sustainability and responsible sourcing are also part of their identity. The site provides information about where to buy, how to mix, and connects with visitors via newsletter, social media, and international availability.

Challenge

Fever-Tree was looking for an agency partner to help them amplify awareness in the U.S. market. As a brand that is experimenting with digital advertising, Fever-Tree was looking for expert help in their media planning and buying to drive brand awareness and reach new customers.

Despite being a strong brand, Fever-Tree faced the challenge of channel mix strategy. The brand understand the need for a cross-channel media buying campaign, but needed a plan and insights to target the right audience, identify the markets, and develop relevant brand assets.

Here are a few things Full Moon helped with:

  • Created audience segments and interest groups that aligns with products
  • Restructured campaigns with a full-funnel strategy
  • Creative playbook to help map video ads and static ads to the right audience segments
  • Media planning for placement across search, social, CTV, and audio platforms
  • Weekly campaign insights to inform optimization and budget adjustments

Strategy

Full Moon created a cross-channel strategy, focusing on testing video ads with different hooks and angles. Through pilot ad campaigns, we identified the best format that drove the highest video view rate, maximum reach, and engagement that exceeded campaign goals.

Full Moon provided the solution, empowering the team to follow a winning formula to create high-engaging video ads, channel-specific creatives, and message that delivers the highest engagement and video view rate.

Here’s how the strategy materialized:

  • Lifestyle Video Creatives
    After reviewing the brand assets and goals, we found out the videos that combined lifestyle and product resonated with the target audience for Fever-Tree mixers. We have videos that reached tens of millions of people and was viewed millions of times. 
  • Cross-Channel Ad Strategy
    Video ads were formatted to channel specific requirements to be amplified across YouTube, Facebook, and Instagram. The audience targeting and positioning of the video ads were crucial to make sure Fever-Tree was everywhere our customers consumed content and look for product recommendations.
  • Media Expansion to Audio Ads
    With the success of video ads across search and social, Fever-Tree and Full Moon developed a pilot campaign to test audio ads on Pandora and Spotify. The audio ad campaign was localized to specific states.
  • Identify Pillar Periods
    We identified pillar periods during January-February for dry months, played heavily into summer vacations, and leaned into the Q4 holidays. Full Moon provided creative insights to the Fever-Tree team – which helped their creative team put together the most relevant and engagement video ads for campaigns.
  • Fast Execution
    Full Moon is known for our speed to launch campaigns with precision. For each campaign, we went from concept to live campaign within 48 hours, without incurring additional costs or resources.
  • Clear Alignment
    Clear expectations for every campaign allowed Fever-Tree to measure the right metrics of success. With complete visibility into performance, the team was able to see what’s working and improve on what didn’t work.

Results

Fever-Tree’s Full Moon campaign exceeded reach and engagement goals proving effectiveness of a cross channel strategy across ad platforms.

With a healthy annual marketing budget, Full Moon delivered the highest brand engagement and video views Fever-Tree has ever seen.

“Full Moon is instrumental to the Fever-Tree partnership. They go above and beyond to create strategies and solutions in the clients best interest. Their passion to help grow Fever-Tree’s business is second to none.”

This partnership reshaped Fever-Tree’s brand strategy, by launching campaigns to bring premium mixers to the markets. The effectiveness of Full Moon’s media planning and buying. Our video ads were getting well over 70% view rates with CPVs that outperform the sector. We consistently exceed expectations with high video view rates, lowest cost per view, and industry-breaking engagement.

 

With Amanda Stein, VP of Marketing at Fever-Tree

Fever-Tree boost market reach with Full Moon

400%

Reaching more audience in the U.S. markets

305%

Generated over 300% more video views in target markets

245%

Lift in brand engagement

Schedule a Consultation

Services provided

  • Paid Search
  • Paid Social
  • CTV MEDIA PLANNING AND BUYING
  • Video Ads
  • Programmatic Display
  • Audio Streaming (Pandora/Spotify)

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