Up to 25% lift in revenue year over year when optimizing ad traffic through Google Ads and Meta Ads
Average ecommerce conversion rate increased through testing and user journey experiences
Up to 8x ROAS on average from total marketing spend with effective MER about 4
Banks Power is the pioneer in turbo diesel engines and a trusted name with the military, auto enthusiasts, and automotive brands. Known for engineering aftermarket high performance parts for Chevy/GMC, Ford, RAM, and JEEP that is 50-state compliant, delivers more horsepower and torque, and patented technology, the brand has built its reputation on innovation and performance. As Banks accelerated its digital strategies and direct-to-consumer mandate, they sought was to move faster through digital channels without compromising the integrity of their brand and customers’ expectations.
BanksPower needed to maximize reach across digital channels from search into a true multi-channel performance marketing engine that could drive more awareness and substantial revenue gains.
Despite building a strong search and social campaign strategy, BanksPower faced the classic challenge of expanding into more channels and budget distribution. The brand understand the need for more advertising budget investment, but needed to understand the targeting strategy and creative requirements to make their expansion successful.
With an expanding market opportunity, BanksPower partnered with Full Moon to amplify their brand and build a cross-channel strategy to transform DTC into a high performance revenue channel.
Full Moon created a full-funnel strategy, focusing on awareness with high impact video ads, improving audience segmentation. What began as a test quickly evolved into a fully scalable digital marketing playbook.
Full Moon provided the solution, empowering the team to follow a winning formula to create high-engaging video ads, channel-specific creatives, and message that convert visitors into customers.
Here’s how the strategy materialized:
BanksPower’s Full Moon campaign exceeded revenue target by over 10%, proving effectiveness of a full funnel strategy across ad platforms.
With a healthy ad budget of 8% of total sales, Full Moon delivered 40% more revenue while maintaining an average of 8X return on ad spend, and a healthy profit margin.
“Full Moon is committed to learn our products and understand our customer’s needs. This is what sets Full Moon apart from any other agency partner. Their expertise and partnership in our paid media, SEO, and CRO have been essential to our success. Our eCommerce business has seen consistent growth every year. Their approach is top-notch, and their team stands out as one of my preferred partners, quick to respond, highly knowledgeable, and all-around exceptional.”
This partnership reshaped BanksPower’s digital strategy, from only focusing on the bottom funnel to opening up and investing in top funnel traffic to increase brand awareness. They now have a consistent approach for an effective cross-channel strategy for both acquisition and revenue. It’s become the foundation of their ecommerce playbook.
With Jay Tilles, Senior Brand Manager at BanksPower
Staggering 2,700% lift in revenue over 7 years selling performance parts for Duramax, Cummins, and Power Stroke
Average ecommerce conversion rate increased through testing and user journey experiences
Up to 8x ROAS on average from total marketing spend with effective MER about 4
Lower CAC
More qualified traffic
Fastest response time
