When holiday sights start to twinkle and festive songs play on repeat, there’s a buzz in the air – and not just from the holiday spirit. Businesses, too, are charged up, ready to zap their marketing campaigns across the world.
And the powerhouse generating all this excitement? Video marketing. A jolt of energy that adds that extra sparkle to any holiday marketing strategy.
Your marketing campaign needs that voltaic pulse to differentiate from the monotony. Video content can be that vital shock, immediately capturing attention.
“Nothing says ‘yawn’ more than an interminable text-based email or 50-slide attachment. Including a video within a brief email and delivering content in multimedia formats can help drive response rates, improve information retention, and make your company or offer more memorable.”– Andy Zimmerman, Head of Marketing, Salesforce Interaction Studio
Why does video marketing have this magnetic pull especially during the festive season? Let’s plug in and find out!
- Why Video Marketing Shines Brightest During the Holidays
- Bright Ideas: How to Fuse Video into Your Holiday Marketing
- Video Marketing 2023: Lighting Up the Digital Horizon
- Navigating Video Marketing Static During the Festive Season
- Aaaaaand, ACTION! ?
- BONUS VIDEO | Backpack Marketing + FMDM Mashup
Why Video Marketing Shines Brightest During the Holidays
The digital video advertising sector is on a swift ascent, with expenditures projected to hit $80.1 billion in 2021 and soar to $120 billion by 2024. That’s why in the myriad of holiday promotions, video marketing acts as a flicker of light in the dark, leading consumers straight to the heart of your brand’s festive offerings.
Engagement and That Electric Festive Feeling
There’s an undeniable spark in video content during the holidays, completing the connection with viewers. It’s like setting up a light display in your front yard. Whether giving a teaser of your holiday bash, stirring nostalgia with traditional recipes, or presenting the latest and brightest in your product range, it’s all about creating memories and experiences. Harness the high-wattage magnetism of video content to pull audiences in, ensuring they’re not just viewers, but engaged consumers.
“Stop thinking of ‘video marketing’ as this separate entity that is optional for your business. Video is an effective form of communication that needs to be integrated into each and every aspect of your existing marketing efforts.”– James Wedmore, Video Marketing Expert, Mind Your Business Podcast with James Wedmore
Festive Fusion of Celebration and Promotion
This season, let’s flip the switch and think beyond plain old promotional material. Your video should not only spotlight your offerings but also illuminate the joyous spirit. Just as a switch can’t produce light without power, your video shouldn’t just be about making the sale. It’s about channeling that power to light up faces with genuine smiles!
Conversion and High-Voltage Connection
A video doesn’t just illuminate your website or social media. It’s the high-voltage connection, driving conversions like a bulb lights up a room. A strong video strategy establishes a circuit connection with your audience; the video being the wire, and the brand message it conveys is the electric current, ensuring an impactful delivery.
Feel the surge of excitement yet? Let’s channel that energy into creating innovative video marketing strategies.
Bright Ideas: How to Fuse Video into Your Holiday Marketing
Amidst the countless brands vying for attention like garish displays, let your product be the gracious star standing under the illuminating spotlight of a compelling video.
“We’re operating in a world where one good video can lead to a massive social following; where a massive social following can drive programming decisions; and where programming can be dynamically created by a user or an advertiser.”– Mike Henry, CEO, OpenSlate
- Seasonal Landing Pages: Brighten your website with holiday-themed videos. Highlight your brightest moments of the year or close out with a dazzling recap.
- Promotions and Offers: Amplify your special holiday deals with videos that sizzle and pop. Ensure a clear and compelling call-to-action, making it impossible not to click!
- Supercharge Your Email Marketing: Shift from the standard text format. Energize your emails with festive videos and watch as open rates surge like power spikes!
- Share, Share, Share on Social Media: If holidays are about lighting up lives, then sharing is the extension cord. Once you’ve crafted that perfect video, make it viral. Jolt that joy across all your platforms, and let others amplify it too.
But, as we shed light on video’s power, let’s also spotlight the ever-evolving landscape of video marketing. Let’s see what 2023 has in store.
Video Marketing 2023: Lighting Up the Digital Horizon
As we navigate the myriad applications of video marketing in 2023, Mark Robertson, Head of Marketing at vidIQ, aptly encapsulates its versatility:
“Online video is the Swiss army knife of internet marketing. It really can be used all over the customer lifecycle, whether it’s customer service, marketing, or even recruitment.”
In the sprawling digital marketplace, videos emerge as the North Star, guiding brands to find their unique spot and stand tall. Videos stand out like floodlights in a dense, twilight forest, directing attention and illuminating paths.
Different video types, from brand showcases to testimonials, act as lanterns, highlighting the path and drawing attention to the most crucial aspects of a brand’s story, catering to specific touchpoints in the customer journey.
Different Vids, Different Vibes
Just as different bulbs serve different purposes – from ambient lighting to focused task lights – your brand video isn’t just about showcasing. It’s designed to resonate, illuminating the core of your brand.
https://youtu.be/JHPCQXT8r4wAirBNB’s brand video is playful, artfully crafted, and reminds you that wherever in the world you travel, if you’re with AirBNB, you’re home.
Go beyond the features. Emphasize the experiences, the problems they solve, and the value they add.
https://youtu.be/T3qH-uY3t-YMonday.com walks you through how to use their platform to make organizing and project management easier for everyone on the team.
Authenticity is the key. Authentic voices from real customers resonate like the grounding in an electrical circuit, ensuring your promotions remain stable and powerful.
https://youtu.be/B6zVzWU95SwSandwich Video is a business consumer of Slack, and here, they tell you all the reasons why making the change away from email-based business conduction ratified the way they functioned as a company.
Explainer Videos
In a world of constant information, clarity is the difference between night and day. Make complex ideas digestible.
https://youtu.be/JIvX_1-FktwIf you’ve never played any German-styled multiplayer board games, you’re missing out. And, with this explainer video, you and your friends will be ready to play Catan for an epic game night in no time!
Bright Strategies for Video Marketing
“Content comes in many forms; we tend to think of written content when the term is used, but the reality is, video and image content can be more useful when it comes to influencing search and social results.”– Debra Mastaler, Content Strategist, Founder, De9eR Media
In an age where smartphones are the extension cords, connecting us in an intricate web of electrified interactions, video campaigns become the power source, illuminating our digital experiences. Streaming services post the Covid-19 era are brighter than ever, and platforms like Facebook, YouTube, and TikTok are zipping across marketers’ dashboards.
Video advertising isn’t just the big brands’ spotlight anymore. With platforms democratizing access, the video advertising horizon promises a luminous future, with 2024 expected to be even brighter. And while vertical video shines, surveysreveal that horizontal video viewing still holds to 75%.
Seeing these trends, businesses need to find their unique “it” factor and strategies to harness the potential of video for growth, relying on a few tactics to allow the current to flow:
- Set clear objectives.
- Concise content that still dazzles.
- Focus on video clarity and quality.
- Focus on search engine optimization.
- Distribute across platforms.
Amplify Your Business Growth with Video Tactics
“Just having video and posting online will not work, if you want your video to skyrocket, you need to have it strategically tied with your marketing plan.”– Anush Mnatsakanyan, Video Marketing Expert and CEO, Burnwe
Gone are the days when video was just another tactic. Today, it’s about strategic integration:
Short Product Feature Videos
In an era of fleeting attention, a brief yet powerful spotlight on new features can make all the difference, with 69% of consumers preferring to watch a short video to learn more about a brand’s products or services.
https://youtu.be/CS76mK58urIWho has time to watch lengthy product videos? Not someone who struggles to find time to slow down and take time for themselves! Headspace took this into consideration when they crafted this engaging short ad.
Customer Testimonials
Beyond trust, it’s about community-building. Showcase stories of how your product changed lives.
https://youtu.be/K95RxDofpAwLove Yer Dog could have hired a production team to make a sleek video showcasing their helpful shampoo, but the amateur filming and genuine dialogue from real customers adds an element of undeniable authenticity.
Q&A Sessions
It’s not just about addressing concerns; it’s about fostering a two-way dialogue, making your brand more approachable and human.
https://youtu.be/ZqSo9exHcH8Sometimes, long form Q&A videos are the way to go. The Visual Lounge invested in a 30 minute video of live question answering in their podcast. And, on their YouTube video page, it is broken down by “chapters” so you can easily navigate to the topics that matter to you, skipping the white noise.
The art of storytelling meets the science of engagement. Informative yet intriguing – a formula for success.
https://youtu.be/zoBD1zYHEToCarePredict did a fantastic job of addressing the touchy subject of finding balance in monitoring your elderly loved ones’ wellbeing. By utilizing a scribing video, this approach makes this delicate topic approachable and agreeable for both parties who might be involved.
With all of the great options, the possibilities are exciting! However, one must also be ready for potential bumps along the way, especially during high-octane seasons like holidays.
Navigating Video Marketing Static During the Festive Season
“Using video to connect with a prospect is so much more than a cold call. It humanizes the selling process.”– Jill Rowley, Advisor, LoopVOC
The festive season brings with it a digital storm of information, sales, and promotions. Make your video marketing the lighthouse, guiding lost consumers safely to the shores of your brand.
However, sometimes this is easier said than done. Some common hurdles are high production costs, time constraints, and idea generation. Resourceful marketers get around these by powering up with DIY tools, planning your season in advance with quick hits like GIFs or Boomerangs to convey the message with a spark, and turning to others, gathering ideas from their audience or and company employees.
But what about some of those more overlooked challenges?
Less Addressed Hurdles
“How can you build a house without a blueprint? The answer is: you can’t. In the same way, a video without a storyboard is like a house without a foundation.”– Han Lung, Content strategist, Tailored Ink
- Overemphasis on Sales: Overloading sales pitches can dim the festive spirit. People buy emotions, not products. Be the brand that adds warmth, not just watts.
- Platform Limitations: Adapting to varied platform requirements is like refracting a light beam. Design a master video and tailor it to fit each platform’s niche to rewire content fittingly.
- Ignoring Mobile Users: In this fast-paced world, handheld is the new norm. If it’s not mobile-friendly, it’s not future-ready.
- Cultural and Accessible Sensitivities: The global village is diverse. Embrace it. Celebrate it. Research, reflect, and respect it. Harness feedback from diverse groups to ensure inclusivity.
Aaaaaand, ACTION! ?
Video isn’t just a flashy tool—it’s the powerhouse behind contemporary marketing. Even amidst the challenges, the sheer magnetic pull of video content during the holidays is undeniable. From etching brand memories to shocking sales figures, the resonance of videos is unparalleled.
“The play button is the most compelling call-to-action on the web.”– Michael Litt, Co-Founder and CEO, Vidyard
If you’re ready to supercharge your brand’s tale with some electrifying visuals and dynamic scripts, look no further. At Fullmoon Digital, we’re not just about hitting record; we craft voltage-infused masterpieces complete with lines that spark. Plug into our creative current today and let’s amplify your digital glow with unmatched brilliance.
Go ahead, zap us over a line!
BONUS VIDEO | Backpack Marketing + FMDM Mashup
https://www.youtube.com/watch?v=YY1ypT3RUzIA video our creative team collaborated on and filmed with the marketers at Backpack.
