Digital Marketing Strategist

FMDM is currently seeking a Digital Growth Manger to join our team.

This individual will support the teams by leading brainstorming sessions to help crystallize ideas into actionable campaign solutions for advertisers, and by developing customized proposals, sales decks, client templates and vertical materials.

Fullmoon Digital Growth Strategists set the strategic business direction for our clients’ digital ecosystem and digital campaigns. They match the capability of leading digital change together with their knowledge of consumer needs and technology to empower teams and help brands succeed. And ultimately, they create digital experiences that advance the consumer experience. If this sounds like you, we look forward to your application!

The Digital Growth Strategist, will be specifically responsible for focusing on digital ecosystems that include Paid Media, Earned Media, and Owned Media, assessing those ecosystems according to business goals and audience experiences and overseeing the digital transformation process.

Responsibilities:

• Media Strategy
  • Serve as a subject matter expert on digital marketing strategies and tactics within the agency and for our clients.
  • Orchestrate the research and strategy formation across multi-disciplinary teams including the Search, Content, and Analytics.
  • Play a leading role in discovering and articulating differentiating customer insights and translating them into strategic and creative platforms
  • Partner with Client Success team to recommend strategic direction that align with client’s business objectives
  • Audit existing media plans and develop new strategies for maximum effectiveness
  • Work closely with other members of the Media, BI, and Analytics team to develop strategies and tactical plans

• Analyze and Report
  • Create, develop and present reporting presentations for review and discussion with Client Success team and clients
  • Develop, direct and evaluate quantitative and qualitative research that answers key questions and provides insight for the client
  • Deliver meaningful reports to the client, internal team, and leadership to show successes and opportunities for growth

• Business Development & Account Growth
  • In collaboration with the agency leadership you will leverage your knowledge, skills and experience to support new business development opportunities, RFP responses, and new client strategies
  • Partner with the Marketing and Client Success teams to develop and upsell work to the clients
  • Collaborate on sales, and strategy presentations with cross functional partners including creative, sales, client strategy, and project management

• Stay Current & Reliable
  • Be a self-starter and quick learner, with a passion for delivering work on time and within scope.
  • Develop regular thought leadership around omni-channel consumer centric performance marketing
  • Recommend training and educational opportunities for the team

• • KPIs
    • Actionable insights delivered for all managed clients on a monthly basis
    • Influence same-client revenue growth based on consistent actionable insights
    • Incremental client revenue derived from marketing plans, and new client media, digital, and reporting revenue streams
      
      

Qualifications:

• 7+ years of experience in marketing strategy focused on placing and optimizing digital media and advertising for ecommerce brands
• Strong knowledge of business and marketing principles and marketing trends
• Ability to translate business goals and objectives to marketing and experience strategies and tactics
• Moderate-to-Advanced understanding of integrated digital marketing principles including CRM, Marketing Automation/Email Marketing, Social and Content Marketing, and Paid Search (PPC/SEM).
• Ability to create effective & persuasive client presentations
• Proactive and able to work independently
• Strong deadline orientation and ability to effectively prioritize and meet deadlines
• Ability to work in a flexible, dynamic and fast-paced environment; managing multiple projects and accounts concurrently
• Google certified in Paid Search & Analytics – preferred
• Facebook Blueprint certified – Recommended, but not required
• Strong knowledge in Google Data Studio and Excel.
• Knowledge or experience with additional digital marketing tools and platforms is a plus (Programmatic, Competitive Keyword Tools, etc.)

Send your resume to hello (@) fullmoondigital.com for consideration.