Email marketing is a necessary kind of marketing, but how do you write an subject line that gets people to open it? Our top 10 subject lines guaranteed to get more clicks may surprise you with how simple it is to succeed.
1. Upgrade!
According to Alchemy Worx , which has analyzed emails from 2,500 brands that sent 21 billion emails, upgrade was a top word that people couldn’t resist. Getting upgrades is something that will cause most people to open their emails and read the content.
#2. Happy holidays (from company)
People love the holidays, people love to save money, and people love to save money especially around the holidays. Knowing this, many companies will choose to give discounts around the holiday time. With an open rate above 60% according to Opt In Monster, you can be sure this is in our top 10 subject lines.
#3. Happy Birthday (Surprise Inside!)
Likewise, happy birthday (surprise inside) will get the same attention. People love free things and gifts. Many companies like to use birthdays to show loyalty to their customers. By giving them gifts or discounts, they express this loyalty.
#4. Including your customer’s name
Including your customer’s name in the subject line can boost open rates by 10 to 14% regardless of industry. Such a simple thing to do could help out so much. Just make sure your spell their name correctly, or you won’t end up in an article about the top 15 subject lines for email marketing.
#5. Target’s “The price dropped for something in your cart!”
Discounts, price cuts and more of the like are likely to get people to open their emails. When customers abandon their carts, telling them that the price dropped is a great way to get them to come back for more.
#6. Pizza Hut’s “Feed your guests without breaking the bank!”
Pain points are also a great way to get people to open their emails. Many people are struggling right now, so offering discounts on essential things like food is a great way to land in the top 10 subject lines for email marketing. Reminding people that they can do things and get items for cheap will get anyone to open their email.
#7. “Since we can’t all win the lottery”
Chances of winning the lottery are about the same as getting struck by lightning, which is really low as is. Since we all can’t win the lottery makes people feel as though they are understood, that their struggles are valid, and that they aren’t alone in their struggle. Verbalizing that you understand them in subtle ways is an efficient way to get someone to open their email. It will also land you at #7 on the top 10 subject lines for email marketing.
#8. “50 Blog Post Ideas”
People are inherently lazy creatures, and are always happy to hear that there is a shorter, faster way to do things. By having blog post ideas already written up for people, you are more likely to appeal to their need for speed, and help them appease their inner sloth.
#9. Two for two, or similar
The thought of getting free things is enough to make any sane person check their email. Telling them that they will get something for free through this email will work for you many times. Remember, the people getting these emails are likely already interested in your product so you are likely to have a better click through rate by offering discounts.
#10. Oops!
Curiosity lines are one of the top keywords in subject lines that get people to open an email. Oops is one of the very top of the pile, along with “Don’t open this email”, “sent to you by mistake”, and “please don’t open this”. By getting someone to be curious about the possible special information they have received, they are more likely to open an email as such.
Interested in more marketing tips? Check out our content marketing strategies here: Content Marketing
