It is 2020, and we are living through a global pandemic. Eye-catching content marketing strategies are everything now that more adults than ever are working remotely. As a content marketing professional, you may be wondering what an agency would say their favorite strategies are.
Luckily for you, that is indeed what we are about to do.
Our favorite eye-catching content marketing strategies
#1. Make your landing pages more targeted
Keyword research is everything in content marketing. Making sure that the right people are finding the right pages is crucial to your success. What use is it trying to rank for SEO, when we all know how nearly impossible that is? Ranking for something similar might be a much better choice. Building your content around strong keywords is how you will get the furthest. Pick solid keywords as your foundation, and build around them from there (like building a house).
#2. Do you know your audience?
What is your ideal audience searching for? If they are looking for pizza places and pull up a website without pizza on it, they might be a little bit annoyed with you. Needless to say again, the best way to mitigate this is through Keyword Research! Look into keywords that will help you target the right audience.
If you are looking to attract nonprofits to do marketing for, you don’t want to use a basic keyword like “nonprofits”. You should look further and dig deeper for a more targeted keyword. Target your audience through keyword research and you can definitely increase your traffic and engagement.
#3. Create content based on values that matter to your company
When you built your company you started out with thoughts of what kind of business you wanted to be. You chose values that matter to you to base your business off of.
When you talk about things you are passionate about, you will write content that comes from your heart. When your content flows from your heart, you are much more likely to build a better audience that aligns with your message and beliefs.
#4. Be ready to never stop learning
Marketing as a whole is a constantly changing field. Industries change all the time, but content marketing has to change every day to keep up with things going on in the world. Whether or not it is world news, or just industry specific changes, we must stay ready and willing to learn at all times.
If you want to keep generating relevant search traffic and eye-catching content marketing strategies, you should keep up with Google algorithms. If you want to keep up with other people, you should always be aware of new evolution in your field. As the jokesters say: “Don’t get caught with your pants down”.
#5. Two words: Competitor Analysis
Have you been keeping up on what your competition is up to? That is one of the best ways to stay competitive in marketing of all kinds. What content are your competitors posting? Are they blogging or vlogging? What are the things that they are discussing most? Look at the keywords they are ranking for.
Conducting competitor analysis should not be skimped on. If you want to stay up on your competition, you need to conduct competitor analysis frequently. Eye-catching content marketing is going to start here, by seeing what kind of content your peers use.
