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The Ultimate List of 3’s of Marketing

Every marketer knows about the standard 3 Ps or 3 Ms or 3 Ws of marketing. Hundreds of articles have been written about the 3s, and hundreds of thousands of people have attended seminars to listen to their marketing idols impart wisdom on these 3s.

But there are more than just P, M, and W.

Every letter has it’s own weight in our world of marketing.

This was my attempt to explore the alphabets…

Let’s dive in.

Let me know what you think.

As

  1. Aim
  2. Act
  3. Assess

Bs

  1. Branding
  2. Benchmark
  3. Balance

Cs

  1. Company
  2. Customer
  3. Competition

Ds

  1. Development
  2. Delivery
  3. Data

Es

  1. Engage
  2. Education
  3. Excite

Fs

  1. Future
  2. Focus
  3. Fundamentals

Gs

  1. Gratitude
  2. Gentleness
  3. Giving

Hs

  1. Be the Hero
  2. Become the Hub
  3. Be Helpful
 Is

  1. Integration
  2. Innovation
  3. Intelligence

Js

  1. J
  2. J
  3. J

Ks

  1. Knowledge
  2. Kindness
  3. Kindred

Ls

  1. Listening
  2. Loyalty
  3. Language

Ms

  1. Market
  2. Message
  3. Medium

Ns

  1. Nimble
  2. Nurture
  3. Narrative

Os

  1. Organization
  2. Output
  3. Optimize

Ps

  1. Price
  2. Place
  3. Promotion
 Qs

  1. Quality
  2. Quantity
  3. Questions

Rs

  1. Reach
  2. Repetition
  3. Relevance

Ss

  1. Searchable
  2. Shareable
  3. Snackable

Ts

  1. Targeting
  2. Timing
  3. Touchpoints

Us

  1. Usefulness
  2. Urgency
  3. Uniqueness

Vs

  1. Volume
  2. Variety
  3. Velocity

Ws

  1. What
  2. Why
  3. Where

Xs (open to suggestions…)

  1. X
  2. X
  3. X

Ys

  1. Yahoo! (paying my respects to my ex-employer)
  2. Year Over Year
  3. Yield

Zs (not in our lifetime)

  1. Zzzz
  2. Zzzzzz
  3. Zzzzzzzz

Over the next month, I will be writing about each of these groups of letters and how I see it affecting how we do marketing and how we can be the better version of us.

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AUTHOR

Derek Chew

Derek Chew is the CEO of Full Moon Digital, a performance-driven digital agency specializing in eCommerce and aftermarket brands. With over two decades of digital marketing experience, Derek brings a sharp strategic lens to every engagement. Known for his ability to connect the dots across the digital ecosystem, he has helped countless clients—from emerging DTC brands to complex B2B organizations—scale profitably through data-backed media strategies. At Full Moon Digital, Derek leads a high-performing team of strategists, analysts, and media buyers, all working within the systems he’s developed over years in the space. His hands-on leadership style keeps him closely involved in campaign strategy, creative performance analysis, and growth forecasting. Derek and his team have successfully partnered with clients across industries, including aftermarket auto parts, SaaS, entertainment, high fashion, health & wellness, and consumer goods—delivering full-funnel results and long-term ROI.
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