The U.S. is the second largest automotive market in the world, according to Statista. Even though the auto parts marketplace is dominated by major players both offline and online, smaller to medium automotive business can still thrive with the right internet marketing strategies. In this article, we’ve put together ideas on how to effectively compete […]
Pickup trucks are gas guzzlers. Perhaps. Thanks to fuel efficiency technology improvements, pickup trucks like the Ford F-150 or the Chevy Silverado 1500 are getting reasonably good mileage off the lot these days. Truck ownership has expanded to the masses beyond it’s rural applications. That means, the addressable market for truck owners is growing. In […]
Ugly sweaters, cool toys, and gift baskets are not the only thing that sell like hot cakes for the Christmas shopping season. Auto parts fly off the shelves too — at least it can if you have a plan in place to sell online. Shopping for auto parts, but not from Santa’s workshop Auto parts […]
Writing ad copy for auto parts is different, more complex than many industries. The number of SKUs and combinations by year, make, and model can give any ad copy writer a migraine. From my experience, automotive PPC ad copy tend to be generic; for whatever reason — but my hunch is because it takes less […]
There is growing discussions within the auto parts retail community about decreasing Return On Investment (ROI) of digital marketing channels. Not all online marketing campaigns are inefficient. But many are unprofitable, depending on how campaigns are managed. Every marketing channel have it’s unique level of reach, performance, measurements, and tactics. Believe it or not, many […]
The automotive industry is getting more competitive. Both manufacturers and retailers are realizing the massive opportunity to reach it’s customers where they spend most of their time — online. Did you know? 84% use Google Search, 90% use sites on the Google Display Network, and 79% are on Facebook? That’s a whole lot of reach! […]
