Technical SEO Agency

Technical SEO is Vital to Any Modern-Day website

The foundation of an optimized website goes deeper than SEO content and keywords. Technical aspects of your website is equally, if not more important, and can make the difference in how your website is crawled, indexed, and ranked.

If you’re concerned about the technical side of your website then get in touch with us today. You can also email hello@fullmoondigital.com.

Technical SEO process that digs deep into what matters

At FMDM, our technical SEO team will uncover, recommend, and work with you to resolve technical issues that is hindering SEO effectiveness of your website. 

technical seo audit for ecommerce brands

Technical SEO capabilities requires unique skillsets

Technical SEO Consulting

Our Technical SEO experts will be constantly monitoring and analyzing the nuts and bolts of your website so you don’t have to. Our team focus on making the execution of optimizations a seamless process.

Website Architecture Analysis

SEO is often mishandled during the site design and development process. Technical issues that affect internal link distribution can reduce effectiveness of content discovery and page indexing by search engines. Our technical SEO analyst collect and run periodic crawl to provide recommendations to improve site navigation and architecture.

SEO Audit

Our in-depth audits include all aspects of technical SEO that can impact site performance. Our comprehensive website audit includes server performance review and responses, JavaScript/CSS review, HTML output, site architecture, content depth, structured markup, crawl depth, internal and external link profile, meta data, redirects, assets (video, images, documents) and much more.

Website Migration

A planned and methodical site migration is critical. In fact, sites that fail to execute technical SEO properly  during migration will see negative impact on organic traffic and revenue.

Migrating a site is risky, especially when considering SEO implications. If implemented incorrectly, it will lower your rankings and trust with search engines. Our website migration process covers all technical SEO to ensure a smooth transition.

Backlinks are important, but not necessarily the only external factor that can affect your technical SEO. While there have been many changes to the importance of backlinks, it does remain a signal of a site’s quality and authority.

Backlinks can also hurt you if they are from spammy  or toxic sites. Our technical SEO expert will analyze your backlink profile and keep your site clean from any toxic link footprint.

Asset Optimization

Images, documents, videos, and other creative assets can bog down your website if they are not optimized. The impact on site performance with by addressing technical SEO like file size, filename, load times, and quality can help search engines rank for media search results, drive traffic, and sales.

Benefits of Technical SEO

Better indexing

Crawlable pages on your website is critical for search engines to discover and index your website’s content quicker, which leads to better rankings.

Improved website structure

Build a clear and logical website structure and navigation help visitors find what they’re looking for, and search engines a clean path to index.

Structure data

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Accessibility compliance

Ensure that your website content is accessible to screen readers so it is perceivable, operable, understandable and robust. It’s a requirement, we just follow the rules.

Higher rankings

Not only we’ll get better search result placements, technical SEO also creates a better site experience that can lead to more sales and leads.

Site speed

A fast and responsive website is expected, and no longer the exception. This technical aspect of your site’s SEO can be the difference between top rankings or not.

Content quality

Duplicate content, error pages, and poorly mapped landing pages can lead to bad user experience. Content issues can confuse algorithms with inaccurate signals resulting in incorrectly ranked pages.

Higher visibility

Your site must score high in all aspects of technical SEO. Improve responsiveness, reducing code bloat, faster loading, indexing, and other factors leads to higher visibility.

The Fundamentals of Technical SEO Optimization

Technical SEO fundamentals is key to establish a strong foundation for your website. Making your site easier for search engines to find and index is important in ensuring that your site gains the velocity it needs to increase visibility in search results.

Fixing crawl errors are priority – you want search engines to efficiently find your site pages in error-free conditions.

How We Spot Indexing Issues

We ensure that your site is being found by the search engine crawlers with ease. The main SEO tools that you’ll find commonly mentioned are:

GSC Coverage Report

Google Search Console report tells you whether Google has been able to properly index and render the pages that you want to be found.

GSC contains a wealth of information to help you diagnose indexed pages so you can fix errors before it causes issues with your site’s search visibility.

AHrefs

Screaming Frog

Screaming Frog is a platform used by brands of all sizes. This technical SEO software produces deep insights beyond what Google Search Console. In fact, Screaming Frog digs deeper into any potential site issues from meta data to code issues that could be causing indexing issues.

Semrush Site Audit

Our Technical SEO team uses SEMRush to take a deeper look at your site’s overall health, performance, and any HTML tag issues that may or may not be known.

A Semrush audit will likely highlight further technical issues, provide recommended solutions to make and a stronger site that will perform well with Google.

Each of these tools have their strengths and advantages. However, it’s hard to rely on just one technical SEO tool, so if you’re running a big site with thousands of pages, we’d definitely recommend a combination of tools to help you diagnose different issues and fixes that can be implemented.

XML Sitemap Review

Mobile-first indexing and AMP is the most important thing to focus on these days, or so you’d think with the amount of attention that it gets, but this just simply is not the case.

XML sitemaps are absolutely key in modern SEO and Google representatives even go as far as to state that XML Sitemaps are the “second most important source for finding URLs in your site”, after internal linking.

Google Search Console has a really easy-to-use and insightful sitemap tool that you can use to make sure your sitemap is in order – if you spot anything that’s wrong, you can go and make the necessary fixes and get that looking pristine in no time.

Common Technical SEO Issues

Technical SEO issues are not surface-level problems you can view on your site pages. They are deeper issues, usually in the code or server hosts, harder to diagnose, and harder to fix — but our FMDM tech SEO experts can help you address all that.

Images impacting pages

The basic image optimization techniques include alt attribute, image filename, compression, and image format. But what happens when all those changes do not fix your site issues? 

Technical changes to how images are handled and rendered on your site pages is a key component of your technical SEO process that will help your site load faster, the search engines index your content, and your visitors happy.

Site structure

Left unchecked, sites with thousands of pages will spiral out of control and become a tangled mess. Disorganization of pages and messy hierarchy is one of the biggest culprits why search engines have a difficult time ranking sites. 

Therefore, if you want your pages to be discovered, indexed, and rank well, then you must ensure every page is organized into relevant structures and categories. 

URL and breadcrumbs

Help search engines and your users navigate your pages with clarity. That means, making your URL structure organized and your breadcrumbs will mirror your site structure, act as an internal link, and send clear signals to search engines about your site hierarchy. 

Technical SEO with FMDM

Technical SEO requires a huge amount of specialist knowledge and understanding of Google’s preference, patterns, updates and algorithms. The complexities of technical SEO is demanding and can severely impact site performance if it’s mishandled. At FMDM, our technical SEO specialists are at the very forefront of the industry. We’ve got our fingers on the pulse of every algorithm update and change.

Our technical team works closely with our SEO specialists, client account strategist, and content team to deliver best-in-class SEO services that actually impactful results and ROI for our clients.

At FMDM, communication is at the pinnacle of what we do. We are committed to be transparent with what we do and why we do it to our clients. Our team will break down all the technical SEO work we do into clear reporting so you can understand how our work impacts your overall marketing strategy. We’re not just another “technical seo company,” we’re a partner and extension of our client’s business. 

Technical SEO FAQ

Why Exactly Is Technical SEO So Important?

At the core of site rankings in search engine results is the ability for search engines to discover and index your content. In order to allow search engines to effectively crawl your site pages accurately, your technical SEO must be in good shape. Even if you have the best content, targeted meta data, and freshest blog articles, nothing matters if your website is impeding search engines from effective crawl.

Is On-Page SEO Different?

What Is a Technical Audit?

SEO and technical optimization is fundamental to ranking your website and generating revenue. A technical SEO audit is a key initiative to improve your site's overall performance that can lead to more traffic and customers. 

The technical SEO audit takes a deep dive into the details of your website, uncover opportunities to fix issues, and fixes that are impactful. Whether you are a small business or enterprise organization, a technical SEO audit can provide insights and recommendations that drive long-term improvements and higher visibility in search engines.

How Are Core Web Vital Scores Evaluated?

Why is Technical SEO Difficult?

Technical SEO is the foundation of any successful organic strategy

Want to find out more about FMDM Digital, our effective SEO strategy, and how we tackle technical SEO? Connect with us today for a chat about how we can partner on your next project.

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