Instagram might be considered a social media platform unlike any other, with the platform designed solely around sharing images and videos rather than words. Instagram became the cultural behemoth it is today thanks to this visual platform innovation; “Instagramming” is now a verb. So how can your brand use instagram has part of your digital marketing strategy?
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What is Instagram?
Instagram is a social media site that places a strong emphasis on uploading photos and videos through its mobile app. As long as your account is public, you are able to capture, modify, and post visual content for both followers and non-followers. By sharing, saving, commenting, and liking your material, users may engage with it.
On this platform, trendsetters set the agenda for culture, pioneer uncharted ground, and veer off course with what is already established. It’s time for your brand to get involved, try something new, and shape the narrative you want to tell about your brand. Don’t know how or where to start? No worries, we have the research and resources to help your brand flourish on the ever changing visual space of Instagram.
Instagram Business Account Features
With an Instagram Business account your brand will have access to additional features not accessible to general Instagram users. These features provide your brand with additional outlets to connect with your audience, reach potential brand consumers, and the ability to keep your brand’s content fresh in your target audience’s mind. Whether you use 3 or 13 of these features, it is crucial to always review and refresh your Instagram marketing strategy by evaluating the mix of Instagram gestures you are currently utilizing.
Professional Dashboard – The professional dashboard, which went live in November 2020, gives businesses and artists a central location to track performance, access tools, and access resources. To access this feature simply click the “dashboard” link in your profile page. Within the dashboard you can do a deeper dive into your brand’s social content’s performance and metrics for the last 90 days, as well as view insights for posts, stories, reels and live videos.
Live Rooms – This feature enables hosts of Live sessions to have up to three more guests at once (four people in total). This feature provides brands the opportunity to host panel type webinars, Q&A sessions, and discussions with brand ambassadors or influencers.
Collabs – Users can collaborate on content creation with other users using the new Instagram Collabs feature. This means that a collab post or reel will have the same number of likes and comments on both users’ pages. This presents numerous opportunities for brands to reach a wider range of consumers. It can also be used to support other brands or influencers and can be used to make impactful statements or announcements. For the content to have the greatest impact, both brands/content creators must make sure the message is consistent with the brand voice of each profile.
Pinned Comments – With the pinned comment feature, you can “pin” specific comments on Instagram to keep them at the top of the comments section for your post. Note: On each post, you can only pin a maximum of three comments. This is a highly helpful moderating tool for businesses since it enables them to highlight constructive criticism, discussion starters, and thoughtful ideas above other comments.
Benefits of Using Instagram For Your Brand
Grow and Share Your User Generated Content
In order to increase consumer trust in your company’s name and products, user-generated content is crucial. Why? because consumers trust corporations more than they do individual people. According to the same E-commerce Snapshot survey, 54% of American customers 54% of American customers between the ages of 18 and 29 believe user-generated images and videos are more valuable than those created by retailers or brands. And once more, consumers of all ages are interested in user-generated content. Half of individuals between the ages of 30-44 agreed with this statement.
Additionally, user-generated content is abundant on Instagram, and it’s simple to commission it from members in your target market. Companies like Glossier frequently highlight user-generated content that has been provided by their devoted customers. It’s simple to use a hashtag to request content to increase your content and get your followers engaged.
Understand Your Target Audience In More Depth
It is crucial to know and understand your audience. Instagram can assist you find out who they are, where they’re from, and what they enjoy and dislike. Participating in the online community of Instagram enables you to learn more about these social users. You can observe what others are talking about, their challenges and concerns, as well as their joys and daily successes, by following trending hashtags in your business.
Second, Instagram gives you vital access to native insights into your followers and community. You may discover details about your followers with these Insights, like their gender, age, geography, and peak online activity periods.
Engage With Your Consumers in a Familiar Platform
With over 500 million individuals use Instagram daily, and over 800 million users monthly, Instagram is one of the most effective network to engage and connect with your base for brands and stores. The time spent there is quite astounding. This is significant because at least one business is followed by about 80% of all Instagram accounts. For brands that don’t want to be inundated with advertisements, announcements, and other messaging, the visual network is ideal. Instead, Instagram operates similarly to how it does when you follow friends: you engage if you find visual content you enjoy.
Lastly, according to Instagram 60% of users have discovered a new product on the website 60% of users have discovered a new product on the website It remains the hub for new product research and teaching. Why then not utilize Instagram for its intended purpose?
Instagrams Ever Growing Audience
It’s understandable why so many people use Instagram for shopping when more than 25 million businesses actively utilize the platform to sell to their target audience. Shoppers expect visual content to assist them in making selections about what to buy in today’s instant-access retail environment. Consumers want this content from individuals just like them, not only from graphics or photographs.
According to the PowerReviews Ecommerce Snapshot survey,72% of American consumers look at product images before making a purchase. On the other hand, only 3% of consumers claimed to never look at images before making a purchase.
Brands and merchants can use Instagram’s expanding network to better describe and detail their items through the use of images. Additionally, as the network grows, more customers are aware that Instagram is a trustworthy source for additional product details and images.This indicates that your intended audience is ready to see your content when it appears in their feed. Customers expect it, and Instagram has recently added a number of linking, landing page building, and product tagging tools to make their platform much more business-friendly.
Don’t Let Your Brand’s Content Fall Behind
Simply put, the organization is providing you fewer excuses not to join. Many brands and merchants place a high value on the customer experience, which is why Instagram keeps promoting these features. It could be time to join Instagram or dramatically upgrade your marketing plan because the platform’s advantages develop along with its user population.
At FullMoon Digital, we specialize in developing comprehensive strategies that are designed to improve the reach, engagement and visibility of your brand on social media platforms like Instagram. Our team of experienced professionals have expertise in all aspects of digital marketing from content creation and optimization to analytics and insights. We use advanced techniques such as natural language processing, machine learning algorithms and data-driven insights to identify key influencers, trends and opportunities for growth. Furthermore, we also provide integrated solutions that encompass creative campaigns, visual storytelling, interactive experiences and more – all crafted to promote long-term success for the brands we serve. Reach out at hello@fullmoondigital.com to learn more about how we can evaluate your brands Instagram content strategy.
