Instagram Ad Specs, Size, and Placement Guide
Instagram marketing needs to be a pillar of your social media video marketing strategy. As the platform’s user demographic evolves, Instagram has become an optimal channel for advertisers to reach new audiences.
Before getting started, you might have some questions about the platform. What size should Instagram video ads be? What makes a good Instagram video ad? Can an Instagram video be 1920×1080? This section will answer these questions about Instagram video ad specs and more.
Here are the five main Instagram marketing ad placements your brand can leverage with high-quality ads.
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Instagram Feed Ads
Instagram Feed Image Ads
- Minimum resolution: 1080×1080 pixels
- Recommended ratio: 1:1
- Minimum width: 500 pixels
- Minimum aspect ratio: 400×500
- Maximum aspect ratio: 191×100
- Maximum file size: 30MB
- Recommended image formats: JPG, PNG
Instagram Feed image ads character limits
- Primary text: 125 characters
- Headline: 40 characters
- Maximum number of hashtags: 30
Instagram Feed Video Ads
- Aspect ratio: 4:5 is recommended, but ratios from 1.91:1 to 9:16 are supported
- Max resolution: None, upload the highest resolution video available
- Min resolution: 1080 x 1080
- Max file size: 4GB
- Video length: 1 second to 60 minutes
- Recommended file type: .mp4, .mov, or .gif are recommended, but additional types are supported
Instagram Feed video ads character limits
- Primary text: 125 characters
- Maximum number of hashtags: 30
Instagram Explore Ads
Instagram Explore Image Ads
- Minimum resolution: 1080×1080 pixels
- Recommended ratio: 9:16
- Minimum width: 500 pixels
- Maximum file size: 30MB
- Recommended image formats: JPG, PNG
Instagram Explore image ads character limits
- Primary text: 125 characters
Instagram Explore Video Ads
- Minimum resolution: 1080×1080 pixels
- Recommended ratio: 4:5
- Minimum width: 500 pixels
- Maximum file size: 4GB
- Video length: 1 second to 60 minutes
- Recommended video formats: MP4, MOV, GIF
- Video captions are recommended.
- Video sound is recommended.
Instagram Explore video ads character limits
- Primary text: 125 characters
Instagram Stories Ads
Instagram Stories Image Ads
- Minimum resolution: 1080×1080 pixels
- Recommended ratio: 9:16
- Minimum width: 500 pixels
- Maximum file size: 30MB
- Recommended image formats: JPG, PNG
Instagram Stories image ads character limits
- Primary text: 125 characters
Instagram Stories Video Ads
- Minimum resolution: 1080×1080 pixels
- Recommended ratio: 9:16
- Minimum width: 500 pixels
- Maximum file size: 4GB
- Video length: 1 second to 60 minutes
- Recommended video formats: MP4, MOV, GIF
- Video captions are recommended.
- Video sound is recommended.
Instagram Stories video ads character limits
Primary text: 125 characters
Instagram Carousel Ads
Instagram Carousel Image Ads
Carousel ad image dimensions and guidelines
- Minimum resolution: 1080×1080 pixels
- Recommended ratio: 1:1
- Maximum file size (images): 30MB
- Maximum file size (videos): 4GB
- Recommended image formats: JPG, PNG
- Recommended video formats: MP4, MOV, GIF
- Video length: 1 second to 2 minutes
- Number of Carousel cards: 2 to 10
Instagram Carousel ads character limits
- Primary text: 125 characters
- Maximum number of hashtags: 30
- Landing page URL required
Instagram Carousel Video Ads
Carousel ad image dimensions and guidelines
- Minimum resolution: 1080×1080 pixels
- Recommended ratio: 1:1
- Maximum file size (images): 30MB
- Maximum file size (videos): 4GB
- Recommended image formats: JPG, PNG
- Recommended video formats: MP4, MOV, GIF
- Video length: 1 second to 2 minutes
- Number of Carousel cards: 2 to 10
Instagram Carousel ads character limits
- Primary text: 125 characters
- Maximum number of hashtags: 30
- Landing page URL required
Instagram Reels Ads
Instagram Reels Image Ads
- Minimum resolution: 1080×1080 pixels
- Recommended ratio: 9:16
- Minimum width: 500 pixels
- Maximum file size: 30MB
- Recommended image formats: JPG, PNG
Instagram Reels image ads character limits
- Primary text: 72 characters
Instagram Reels Video Ads
- Minimum resolution: 500×888 pixels
- Recommended ratio: 9:16
- Maximum file size: 4GB
- Video length: 1 second to 15 minutes
- Recommended video formats: MP4, MOV
- Video captions are recommended.
- Video sound is recommended.
Conquer Instagram Ad Placements by Understanding Ad Specs
Instagram offers vast potential for brands, but standing out amid fierce competition and managing ad spend can be challenging. By aligning creative elements effectively, brands can develop compelling ads that drive meaningful results and meet performance goals.
Reach out to us, and we’ll assist you in activating and managing your campaign for Instagram advertising.
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