For most companies, “closing the perfect client” means “identifying the ideal prospect” and that’s a mistake. “But Derek, that’s exactly what the perfect client means!” Perhaps, but I beg to differ. Don’t ask me what my perfect client looks like. There’s no such thing as the perfect client, or brand, or business — what client […]
The U.S. is the second largest automotive market in the world, according to Statista. Even though the auto parts marketplace is dominated by major players both offline and online, smaller to medium automotive business can still thrive with the right internet marketing strategies. In this article, we’ve put together ideas on how to effectively compete […]
For me, one thing matters most. It goes beyond how much advertising budget you have, or what story you have to tell — whether you are an entrepreneur, engineer, or marketer — no matter what you do, you need a blueprint for guidance. The principles is not going to change. The methods, illustrations, and presentations […]
The question most people ask me is “How do you brainstorm for content?” My answer is always “LET YOURSELF GO. FREE YOUR MIND!” How? By asking these questions to formulate ideas for your content. WHAT What are questions people ask me in every sales call? What do I want to achieve in my career / […]
Pickup trucks are gas guzzlers. Perhaps. Thanks to fuel efficiency technology improvements, pickup trucks like the Ford F-150 or the Chevy Silverado 1500 are getting reasonably good mileage off the lot these days. Truck ownership has expanded to the masses beyond it’s rural applications. That means, the addressable market for truck owners is growing. In […]
Ugly sweaters, cool toys, and gift baskets are not the only thing that sell like hot cakes for the Christmas shopping season. Auto parts fly off the shelves too — at least it can if you have a plan in place to sell online. Shopping for auto parts, but not from Santa’s workshop Auto parts […]
