Increase in DTC online revenue
Average ROAS on marketing ad spend
Uplift in relevant website traffic
CarBahn, founded by renowned tuner Steve Dinan, is a high-performance automotive company specializing in upgrades and modifications for BMW, Audi, and Mercedes-Benz vehicles. Known for precision engineering and decades of expertise, CarBahn delivers performance parts, ECU tuning, intake and exhaust systems, suspension upgrades, and carbon fiber body enhancements designed to elevate both speed and handling.
CarBahn launched their DTC ecommerce website and was looking for an agency with aftermarket automotive experience. CarBahn’s goal was to generate sales of high performance mods, upgrades, tuning software, and controllers.
CarBahn’s founder, Steve Dinan, has been a pioneer in BMW tuning and aftermarket performance for decades. But their online presence was lesser known. The brand understand the need to build their online awareness. Full Moon was hired to help CarBahn build a cross-channel digital strategy, identify audience segments, and grow their DTC business.
Here are a few things Full Moon helped with:
Full Moon created campaigns across Google and Facebook to build awareness for CarBahn, focusing on ECU tuning and controller products. Full Moon also launched campaigns to drive local business to CarBahn’s service center in San Jose, California.
Full Moon launched campaigns to build awareness for CarBahn. We wanted to reach BMW enthusiasts who are excited about performance and mod upgrades.
Here’s how the strategy materialized:
CarBahn’s DTC revenue in the first 6 months exceeded expectations. With over 400% growth in online revenue in our first year, the brand showed the potential of activating digitally and is ready to invest in their growth trajectory.
With sufficient budget to launch their DTC channel and SEO strategies, CarBahn’s early success proves the high demand for quality BMW mods and performance parts online.
“Full Moon Digital has been an integral part of our growth strategy here at CarBahn. The 1:1 attention we get daily helps us grow quickly without the bloat of a huge agency – this team really understands our business!”
Full Moon’s partnership with CarBahn launched one of most successful DTC ecommerce projects. The impact of Full Moon’s paid media and SEO work is exactly what CarBahn needed in a partner. We continue to expand the brand’s awareness to BMW enthusiasts, improve website conversion, and increase customer loyalty.
With Zach Burgeson, CMO at CarBahn
Increase in DTC revenue year over year
Average ROAS from paid media channels
Website traffic from target audience
