Charities are the supports for people who may have nowhere else to turn and no other assistance available. Vulnerable people, animals, and more who are in desperate need and don’t have a leg up can turn to the kindness and generosity of others to keep them afloat. Right now, everyone needs a little extra help though, including nonprofits.
Google for Nonprofits is a great way to get help for those who give the most, but as with everything else it is better to get help from the experts (yes, we mean us)!
FMDM specializes in nonprofit digital marketing and is helping them build brand awareness, run online funding campaigns, and increase website traffic each month.
What can Google for nonprofits do for your organization?
1. Creating Brand Awareness is your most important goal right now.
Trying to keep your head above water starts at making sure people know who your nonprofit is and what the mission is. Everyone knows the big breast cancer awareness nonprofits and St. Judes. Did you know there was a nonprofit for teaching veterans to grow their own food to end the cycle of homelessness and hunger? Or about American RSDHope, a nonprofit that helps bring awareness to a rare, incurable nerve condition that is devastating for the patient and their family?
Probably not.
In good times, we would normally talk about how brand awareness leads to more donations. It still does, but right now things are different. Donations are not going to flow like they did before because well over 35 million Americans alone are out of work.
Now is the time to focus on making sure that when people are able to go back to pre-Coronavirus levels, people know your nonprofit’s name and mission and can easily find you. Google for nonprofits can help with this.
#2. Funding all of those tools you need to effectively run a nonprofit can seem to run out fast.
Most nonprofits starting out don’t have a marketing budget. A lot of people think of marketing (digital included) as nothing more than some posting on social media. Well, it is sometimes that easy, but not for a nonprofit that is trying to grow and help their cause more. Most charities and businesses don’t have ten thousand dollars to give to their marketing.
Luckily for those charities, Google for nonprofits does have that ability. In fact that is basically the program. Imagine having ten thousand dollars worth of marketing tools for free, just to grow your business, and all you have to do is meet some metrics. Pretty amazing, right?
#3. Which brings us to why you should probably not try it by yourself:
You are probably not a marketing expert. You might work for or have founded an amazing nonprofit with a solid mission. You might have a degree in something like nuclear engineering. You are probably not a digital marketing professional with experience and know-how.
One thing we hear commonly from nonprofit founders and marketing teams is that they have already previously applied for or used Google for nonprofits, and they no longer do. Usually it is because they didn’t know how to use it, or were not doing it right and meeting the requirements. By letting the professionals handle your Google for nonprofits experience from the start, you can mitigate any risk of not doing it correctly or not using it to the fullest potential.
Google for nonprofits and Fullmoon Digital: an easy experience
You have probably a handful of more important things on your plate right now, and marketing should only be a small chunk of it. Let our team show you why you should come to us for all your future needs.
Check out our case studies here: FMDM Case Studies
What does our nonprofit team have to say about this?
“As someone who is heavily invested in the nonprofit space, this is an amazing opportunity to carve out their space and voice in a crowded world,” says Bryan Shue.
Author comment: “After spending most of my time researching nonprofits and reaching out to them, I have not found one that I didn’t want to help. From veterans to animal shelters to ocean cleanup and conservation, giving back is something we are intensely passionate about here. It is an honor to be able to help these groups grow.”
Check out Google’s information on their Google for Nonprofits program: Google for Nonprofits Info
