Uplift in website traffic to events page
Up to 125% ticket sales to selected live concert events
Lift in brand engagement across social media
The Momentary in Bentonville, Arkansas, is a contemporary arts space that blends visual art, performance, music, and culinary experiences as an extension of Crystal Bridges Museum of American Art. Opened in 2020 with support from the Walton family and Walton Family Foundation, it was created to serve as a cultural “living room” and community hub for immersive, interdisciplinary work. Housed in a repurposed Kraft cheese factory, the building showcases sustainable adaptive reuse while honoring the site’s layered history—from Indigenous Osage homelands to farmland and industrial use. Today, The Momentary reflects both local heritage and global creativity, featuring works like Addie Roanhorse’s Sway that acknowledge Indigenous roots while fostering innovation and connection.
The Momentary had aggressive ticket sales goals for live concerts. The goal was set to sell as many tickets for every concert, draw locals, and out-of-state visitors to the outdoor concert venue.
With a packed calendar of concerts, The Momentary faced the challenge of launching campaigns to reach as many fans as possible, generate excitement, and sell tickets for their concerts. The organization understand the need for timely campaign launch to announce and sell tickets, but needed a process to collaborate with the artists to cross-promote their concerts.
Here are a few things Full Moon helped with:
The Momentary had aggressive ticket sales goals for live concerts. The goal was set to sell as many tickets for every concert, draw locals, and out-of-state visitors to the outdoor concert venue.
Full Moon provided the solution, empowering the team to follow a winning formula to create high-engaging video ads, channel-specific creatives, and message that delivers the highest engagement and video view rate.
We put together a cross-channel plan:
The Momentary ticket sales oversold for several concerts through the series. Full Moon was able to combine precise targeting and artists partnerships to drive the most qualified traffic.
With a healthy annual marketing budget and marketing expertise, Full Moon delivered campaigns for The Momentary with speed and precision.
“We are amazed at the timely response we get from Full Moon and their willingness to go above and beyond.”
For selected events that are ongoing, our team at Full Moon supported to analyze insights, optimize creative and messaging to improve campaign performance for the Momentary.
More relevant website traffic
Oversold concert tickets for select artists
Lift in social engagement
Lower CAC
More qualified traffic
Fastest response time
