Navigating the world of social media can be tricky whether it be for yourself or if you are managing a business. With all of the things you can do on social it might be hard to decipher what is right and what is wrong. For a change, we’re not going to focus on the tactics, […]
For most companies, “closing the perfect client” means “identifying the ideal prospect” and that’s a mistake. “But Derek, that’s exactly what the perfect client means!” Perhaps, but I beg to differ. Don’t ask me what my perfect client looks like. There’s no such thing as the perfect client, or brand, or business — what client […]
The U.S. is the second largest automotive market in the world, according to Statista. Even though the auto parts marketplace is dominated by major players both offline and online, smaller to medium automotive business can still thrive with the right internet marketing strategies. In this article, we’ve put together ideas on how to effectively compete […]
For me, one thing matters most. It goes beyond how much advertising budget you have, or what story you have to tell — whether you are an entrepreneur, engineer, or marketer — no matter what you do, you need a blueprint for guidance. The principles is not going to change. The methods, illustrations, and presentations […]
The question most people ask me is “How do you brainstorm for content?” My answer is always “LET YOURSELF GO. FREE YOUR MIND!” How? By asking these questions to formulate ideas for your content. WHAT What are questions people ask me in every sales call? What do I want to achieve in my career / […]
